Single men spend about half of what single women spend on apparel and services
Women drive the bulk of purchases and account for up to 80% of consumer spending.
According to the U.S. Bureau of Labor Statistics (BLS) Consumer Expenditure Survey of 2021, single men spent $398 on clothing and services (0.97% of total expenditures), compared to $671 for single women (1.73% of total).
Spending on footwear between men and women was closer, with single men spending $203 on shoes and single women spending $207, equalling 0.49% of a man's total spending, compared to 0.53% of a woman's.
Source: U.S. Bureau of Labor Statistics